Length 57m MP4
The Google Analytics 360 Suite includes a set of powerful tools that help enterprise marketers plan, measure, and optimize their marketing activities. In this course, David Booth provides an overview of the Google 360 Suite and shares best practices for using these tools within your organization. He covers how Google Analytics 360, Tag Manager 360, Optimize 360, Surveys 360, Attribution 360, Audience Center 360, and Data Studio work together to help marketers discover and act on data and insights.
David begins by going through each application and sharing best practices for using each tool, and then provides an example scenario demonstrating how each tool can be used together in order to solve typical issues faced by today’s enterprise marketer.
Collecting and analyzing data with Google Analytics 360
Streamlining technical implementations with Google Tag Manager 360
Testing and personalizing with Optimize 360
Attributing value to campaigns with Attribution 360
Integrating Google Surveys 360 as a source of customer data
Tracking and optimizing a typical digital consumer interaction
Managing, activating, and reporting across multichannel marketing campaigns
Optimizing digital budget allocations with attribution
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