Lynda – Salesforce for Marketers

Length 1h 15m MP4

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Salesforce is a hugely popular-and powerful-customer relationship management (CRM) platform that gives marketers the tools they need to put their customers first. Salesforce provides a variety of tools for managing marketing workflows, including digital marketing and paid advertising. This course explores how to enable and utilize these features. Discover how to leverage this platform to communicate with your sales teams; tackle email marketing; connect with prospects and customers using social media; manage the lead life cycle within a Salesforce account; track vendor expenses; visualize marketing project success; and more.

Topics include:
Connecting with sales teams
Using workflows for success
Leveraging community resources
Digital commerce solutions
Best practices for email marketing
Scoring leads
Managing the lead life cycle
Finding new prospects for marketing initiatives
Measuring campaign success

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